Whatever that means. It sounds like a good excuse though.
Because obsessing about sales, watching sales, following my husband around talking about sales does not actually improve my sales.
This article suggested you spend 30 minutes a day focusing on your store (outside of product production). Improving it, researching ideas, promoting, whatever. I don’t think 30 minutes a day is viable for me, but here is what I plan to do:
HyperlinksThis is going to be painful, but I need to go back and put hyperlinks in way more of my product descriptions. Hyperlinking to other products in descriptions are a great way to get people to view correlating products or bundles. The actual hyperlinking, not so fun. I’m doing it in batches. I might be done by the time school is out for the summer.
My sweet friends from Collaboration Cuties can tell you how to do it. It’s super simple and effective. It’s also boring as heck.
Update CoversFix up those covers. Since you started selling on TPT, I’m willing to bet that your cover making skills have improved. You may have developed a certain style. It’s time to share some of those skills will older products. My first instinct was that it sounds good, but I’d rather put the time into new products.
Have you ever purchased something amazing on TPT, then went to check out the rest of the store, and it wasn’t really what you were expecting? Buyers are visual. If you spend time improving your first impressions, then you may generate more sales on existing products. This is a great thing to do to continue momentum in your store if you’re in an idea slump.
Because I have the maturity of a six year old, I have to bribe myself. Uploading a new product is the best feeling in the world, so I’ve started not letting myself post a new product until I update the cover of a few similar products. It’s better than bribing myself with candy. Which I have done before.
Spruce up your storeChange out your featured items to show off new products or seasonal items. I definitely want to be more mindful of that. Change out your banner. Take advantage of creating categories (please-as a very lazy buyer, I am begging you to use categories.) You don’t have to think traditionally, reading, math, etc. If your close reads are selling like hot cakes, make a close read category. Make it easy for people to find more of what they like in your store.
Blog AuthenticallyYep. Not just blog, but authentically. Not just, I made something new. Go buy it. Show off your product, take pictures of it in use. Tell us how you used it and how you taught with it. This will be a little trickier for me, and I’ve been thinking about some ways to make that work for me. I’m thinking maybe some layout options? I really appreciate seeing a great product in action and it makes me much more likely to buy it, so I’m trying to translate that into digital papers.
I WILL keep up with my taxes this year. Besides the fact that this is making my life hell right now, it is also interfering with creating new products right now. It will also help me keep up with how much I’m spending and making, and which will give me a a better sense of how my little business is growing. Stephanie from Mrs. D’s Corner wrote a great post on taxes. Even if you are a last minute person, spend time this year learning about taxes and ways to keep more of the money you’re earning.